Thursday, 20 January 2011

Research so far: Brands (Bryony)

1. Missoni advertising photograph: Example of a brand who tells their customer a lot about them, a brand which has strong values such as family and which is diverse - shown in it's images of family and of people of a variety of ages and sizes.
2. Hermes: Example of the highest end of the luxury market with an impeccable reputation, highly regarded name and recognisable branding - name, logo, style of product and packaging, using packaging as a selling point.
3. Tiffany: Example of a company who has made their packaging,as well as their name and product, famous and instantly recognisable.
4. Calvin Klein: Example of a well known and instantly recognisable logo - simple, sleek and effective - across a broad range of consumer.

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