Thursday, 20 January 2011

Packaging idea

Hi girls, have an idea for packaging, so thought i'd pop in on here, see what you think.
If we designed a nice hanger (eg a nice white wooden one with our I:VI gold logo or something along those lines) and also design a sort off box (again, something nice, good quality, quite sturdy). The box would be a luxury alternative to a bag, and the aim would be that it would be either kept as a keepsake, kept to store the piece in or even as storeage for something else - not get thrown away as most bags do. The hanger would obviously be used for storage/display but would then somehow slot into the box and act as a handle for the customer to carry the box/bag. So there's minimal waste in all areas of display and packaging in the company. Just an idea but let me know what you think!