Friday 11 March 2011


Here are some more logo experiments. Finding it hard to incorporate roman numerals without it looking a bit tacky? These are some of the better attempts. Still playing around though. If you guys have any direction, just drop me a text/comment on here.

4 comments:

  1. Like all of these but I think I prefer the one with the border just because the text in that one is easier to read and understand what the name is. Like the other ones but I feel they're not as easy to understand for someone seeing it for the first time, which I feel is really important. Also, I really like the texture. But will the branding woman say that this isn't 'luxury' enough as well?!
    Bryony

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  2. PS, think if the 'A' has no middle strike then the 'I' shouldn't have strikes either - if one does then both should. But quite like them without. Hope that makes sence!!
    Bryony

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  3. Yeah, that makes complete sense. The only thing I don't get is the 'strike through the I'? There isn't a strike I don't think?

    Like I said before, finding it hard to utilise texture and use the name, and include the roman numerals, it all just seems a lot. That's why I've tried to work the similarity between the IV and SIA.

    Above are meerly experiments to see if you like the whole roman numeral thing. I too was worrying as to whether it looked high end enough.

    The border can also be removed for a cleaner logo. Or I can play around with typefaces?

    Emma

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  4. Hey. I like the one used on the website best. I don't feel we have to use roman numerals. It's enough to use the symbol to represent our philosophy. I like the rough font, I think it gives it a young fresh yet antique look. For our project and this collection I def think it is luxury enough. I agree that using roman numerals will be too much, like we are trying to fit too much in the logo. I like the first one best. :) Marie

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