Concept statement proposal

JUST A FIRST DRAFT GIRLS AND I EXPECT YOU ALL TO WANT TO CHANGE/ADD THINGS AND I PROMISE I WILL NOT BE OFFENDED IF YOU WANT TO CHANGE THE WHOLE THING!

ISIX is a group creating timeless and versatile pieces – works of art to wear – for fashion forward, diverse women.

ISIX is a reaction to the current climate, marking a moment in time – by it’s movement, but not by trend lead design -  which we feel is what is needed in the industry and by who we hope will become our customer, rather than yet another generic brand with no real values.

ISIX garments will be designed with versatility in mind. All individual garments from within a collection and by different designers from within the group being easily and effectively mixed and matched.

Through the timeless nature, ISIX is sustainable by design. ISIX want to encourage consumers to purchase one high quality, timeless, versatile piece rather than several low cost, low quality, trend inspired items. We feel this will open up the luxury market to a new type customer.

One of our aims is to make our customer feel something about their piece of clothing, as well as for the garments to make them feel good about themselves and feel special.

ISIX designs will, in their various techniques - be it print, knit, embroidery or embellishment – all compliment each other and will feature intricate detailing, further encouraging the consumer to really value their piece.

ISIX does not target a particular age or size bracket – simply a fashion forward, diverse range of woman. ISIX designs will not be recognised or characterised as being for a certain age or size of woman.

Although not trend influenced, an ISIX customer will, cleverly, still appear at the top of the fashion game, because her look will be different and diverse.

The group’s linking thread is research into ‘existence’, exploring this word or idea in a personal way, and asking the question ‘what will our legacy be?’ Designing from our personal outcomes, we will closely consult each other ensuring that our designs complement one-and-other’s and have a clear and easy option to be mixed and matched. The group will also work closely to select a colour palette with all members working within this.

Although working closely as a collective, our designs will be highly personal, creating a legacy, which we then want to become our customer’s legacy – her valuing it for many years and then handing it down.

We aim to reach our customer through approaching advertisers such as news papers, boutiques to sell our collection and by creating our own mini magazine.